The Challenge 

The goal of this campaign was to educate current members about cyber security best practices during peak fraud season.

The Idea

The idea was to use eye-catching designs to tell a story about cyber security. Bringing humor and causal lifestyle images to a dry, sometimes frightening topic was used to increase engagement. We connected with members where they spend the most time including Facebook, Instagram, Twitter and LinkedIn.

This campaign was launched in three phases, starting in November and ending in January. This targeted the peak online shopping season when scams were at their worst.

The Result

Phase 1

With this campaign we set out to reach 570,778 members. 568,767 members were reached with three different touchpoints at $0.004 cost per touch point. These touch points included organic social media, paid social media, and an Online Banking Banner. The organic social posts had an engagement rate of 2.6%.

Phase 2

With this campaign we set out to reach 573,253 members. 563,3331 members were reached with three different touchpoints at $0.007 cost per touch point. These touch points included organic social media, paid social media, and an Online Banking Banner. The organic social posts had an engagement rate of 2.1%.

Phase 3

With this campaign we set out to reach 504,606 members. 703,446 members were reached with three different touch points at $0.003 cost per touch point. These touch points included organic social media, paid social media, and an Online Banking Banner. The organic social posts had an engagement rate of 5.2%.