A local non-profit called Asher Legacy Group received a grant to launch a fitness program for black women ages 50+. Through Weekend for Good, I designed a wellness brand called “The LIFE Series”. As the lead digital designer on the team, I owned the entire branding, logo design, and UI/UX design. We launched the entire redesign over the course of one weekend.   

The Problem
How might we launch a wellness brand with supporting landing page and application in just 2 days. 

My Role
Brand Designer
UI/UX Designer

Outcomes
New Landing Page & Digital Application 
Brand Assets & Icons