The Challenge

Leverage the People Before Money campaign creative direction to develop unique cross-channel assets that deliver a consistent message.

The Idea

Design YouTube and display ads to generate brand awareness for the campaign. At the same time, launch in-branch messaging with posters, flyers, brochures, and signage to engagement members who are in physical branch locations.

Reimagine the current assets to refresh the campaign and keep the audience engaged and reduce burnout.